Program description:

This concentration prepares public relations professionals and publicists, capable of building and maintaining relationships between organizations and interested publics, using different platforms, including digital ones. Students will master diverse areas of the Communications field, such as establishing and maintaining relationships between organizations and their audiences; monitoring opinions and attitudes regarding their client; and establishing strategies and campaigns that modify these opinions and attitudes. This will allow graduates to be up-to-date with market demands, as well as be prepared to obtain the license required by the Government of Puerto Rico to practice as a public relations professional.