Analysis of the use of memes as an exponent of collective coping during COVID-19 in Puerto Rico
Media International Australia, 1329878X20966379

Millennials & Snapchat: Self-expression through its use and its influence on purchase motivation
Journal of Business Research 125, 798-805

The gratifications in the experience of the use of social media and its impact on the purchase and repurchase of products and services
European Business Review 32 (2), 297-315

An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy
Journal of Consumer Behaviour

Hedonic and utilitarian gratifications to the use of TikTok by Generation Z and the Parasocial relationships with influencers as a mediating force to purchase intention
Journal of Interactive Advertising 23 (2), 114-127

Don't make ads, make TikTok’s: media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Journal of Brand Management 30 (6), 535-549

Relationship between organizational citizenship and commitment in Puerto Rico banks
International Journal of Sociology and Social Policy 40 (7/8), 643-658

The role of organizational resilience in SME service innovation and value cocreation
Journal of Services Marketing 38 (4), 443-459

The Gratifications of Ephemeral Marketing Content, The use of Snapchat by the Millennial Generation and Their Impact on Purchase Motivation
Global Business Review, 1-12

Knowledge Management and Innovatuve Behavior: Police reform efforts in puerto Rico
Journal of Knowledge Management

Millennial Consumers: Gratifications through the use of Snapchat and its impact on impulsive motivations of purchase
Esic market Economics and Business Journal 49 (3), 501-516

Don’t make ads, make tiktok’s: media and brand engagement through gen z’s use of tiktok and its significance in purchase intent
J. Brand Manag 30, 535-549    

Do not run out of toilet paper! The risk communication on perceived risk on consumer behavior during the crisis COVID-19
International Journal of Pharmaceutical and Healthcare Marketing 17 (3), 380-404

El servicio al cliente como estrategia de lealtad para las empresas sociales
Multidisciplinary Business Review 9 (2), 1-9

Media and anxiety in consumer behavior and its effect on decision making during turbulent situations
Journal of Marketing Communications, 1-25

Ejemplos:

J. Martínez-Ortiz, C. Marrero-Serra, M.A. Goenaga-Jiménez, et al. “Development of an Autonomous Solar Charging System for Electric Vehicles with Self-Consumption in Puerto Rico.” IEEE COLCOM 2024.

S.A. Goenaga-Buelvas, B.R. Luquis-Morales, M.A. Goenaga-Jiménez, et al. “Photovoltaic Water Storage Monitoring for Plant Irrigation System using IoT.” IEEE COLCOM 2024.

S. Ortiz, M.A. Goenaga-Jiménez. “Deep Learning-Based Ocular Disease Classification in Fundus Images.” IEEE C3 2023.

A. Bozzo-Vázquez, A. Carrero-García, M.A. Goenaga-Jiménez, et al. “Study of Photovoltaic Array Implementation on Residential Roofs in Puerto Rico.” IEEE ISGT-LA 2023.

A. Rivera-Hernández, J. Rodriguez-Figueroa, S. Goenaga-Buelvas, S. Ortiz-Rodriguez, E. Castillo-Charris, M.A. Goenaga-Jimenez. “Use of machine learning for unsupervised learning in the detection of abnormalities in the heart signal”. Proc. SPIE 12547, Signal Processing, Sensor/Information Fusion, and Target Recognition XXXII; 14 June 2023.

N. García, M.A. Goenaga-Jiménez. “Exploring Solar Energy Charge Station for Electric Vehicles in Puerto Rico.” SPIE 2020.

1.    M. A. Lau. “Leading an Undergraduate Engineering Program in the Post-Pandemic Era,” Ethos Gubernamental, No, IX, pp. 113–130, Jun. 2025.

2.    M. A. Lau.  “An Interactive Illustration of Singular Perturbation for Ordinary Differential Equations,” A Systemic Initiative for Modeling Investigations & Opportunities with Differential Equations (SIMIODE), Jul. 2023. /
Available at: https://qubeshub.org/community/groups/simiode/publications?id=4474&v=1.

3.    M. A. Lau.  “An Interactive Introduction to Regular Perturbation for Ordinary Differential Equations,” A Systemic Initiative for Modeling Investigations & Opportunities with Differential Equations (SIMIODE), Apr. 2019. 
Available at: https://qubeshub.org/community/groups/simiode/publications?id=4473&v=1.

4.    M. A. Lau.  “An Interactive Illustration of the Van der Pol Oscillator,” A Systemic Initiative for Modeling Investigations & Opportunities with Differential Equations (SIMIODE), Mar. 2017. 
Available at:  https://www.simiode.org/resources/3381.

5.    M. A. Lau. “Spreadsheet Implementation of Numerical and Analytical Solutions to Some Classical Partial Differential Equations,” eJournal of Spreadsheets in Education, Vol. 9, Issue 3, Article 1, Sep. 2016. 
Available at: http://epublications.bond.edu.au/ejsie/vol9/iss3/1/.

6.    M. A. Lau. “Some Subtleties of Teaching Undergraduate Control Systems,” in Computers in Education, S. Abramovich, Ed. Nova Science Publishers, Mar. 2012, pp. 109–133.

7.    M. A. Lau and S. P. Kuruganty. “Fault Analysis in Power Systems,” in Applications of Spreadsheets in Education: The Amazing Power of a Simple Tool, M. A. Lau and S. J. Sugden, Eds. Bentham Science Publishers, Sep. 2011, pp. 3–17.

8.    M. A. Lau and W. E. Singhose. “Optimal Control of Dynamical Systems,” in Applications of Spreadsheets in Education: The Amazing Power of a Simple Tool, M. A. Lau and S. J. Sugden, Eds. Bentham Science Publishers, Sep. 2011, pp. 41–63.

9.    M. A. Lau and S. P. Kuruganty. “Spreadsheet Implementations for Solving Boundary-Value Problems in Electromagnetics,” eJournal of Spreadsheets in Education, Vol. 4, Issue 1, Article 1, Apr. 2010. 
Available at: http://epublications.bond.edu.au/ejsie/vol4/iss1/1/.

10.    M. A. Lau and S. P. Kuruganty. “A Spreadsheet Illustration of the Transient Stability Analysis of Power Systems,” eJournal of Spreadsheets in Education, Vol. 3, Issue 3, Article 6, Mar. 2010. 
Available at: http://epublications.bond.edu.au/ejsie/vol3/iss3/6/.

11.    M. A. Lau and S. P. Kuruganty. “Spreadsheet Implementations for Solving Power-Flow Problems,” eJournal of Spreadsheets in Education, 3(1): 27-45, Aug. 2008.  
Available at:  http://epublications.bond.edu.au/ejsie/vol3/iss1/3/.

12.    M. A. Lau and L. Y. Pao. “Input Shaping and Time-Optimal Control of Flexible Structures,” Automatica, May, 2003.

13.    M. A. Lau and L. Y. Pao. “Characteristics of Time-Optimal Commands for Flexible Structures when Fuel Usage is Limited,” AIAA Journal of Guidance, Control, and Dynamics, 2002.

14.    L. Y. Pao and M. A. Lau. “Robust Input Shaper Control Design for Parameter Variations in Flexible Structures,” ASME Journal of Dynamic Systems, Measurement, and Control, Mar. 2000.

15.    L. Y. Pao and M. A. Lau. “Expected Residual Vibration of Traditional and Hybrid Input Shaping Designs,” AIAA Journal of Guidance, Control, and Dynamics, Jan.-Feb. 1999.

A. O. Baez, P. J. C. Carrasco, D. E. Mera-Romo and D. A. Aponte-Roa, "Optimization and Testing of a Hybrid Portable Power Station for Emergencies," 2025 IEEE Power & Energy Society General Meeting (PESGM), Austin, TX, USA, 2025, pp. 1-5, doi: 10.1109/PESGM52009.2025.11225407.

R. I. Rodríguez-Tirado, G. J. Vega-Carrasquillo, D. E. Mera-Romo, D. A. Aponte-Roa and M. A. Goenaga-Jiménez, "Hybrid Portable Power Station Enhanced with IoT Monitoring," 2024 IEEE Colombian Conference on Communications and Computing (COLCOM), Barranquilla, Colombia, 2024, pp. 1-5, doi: 10.1109/COLCOM62950.2024.10720298.

R. I. Rodríguez-Tirado, G. J. Vega-Carrasquillo, D. E. Mera-Romo and D. A. Aponte-Roa, "Hybrid Portable Power Station with Several Sources of Energy for Emergencies," 2023 IEEE PES Innovative Smart Grid Technologies Latin America (ISGT-LA), San Juan, PR, USA, 2023, pp. 135-139, doi: 10.1109/ISGT-LA56058.2023.10328357.

Samira Ortiz, Miguel A Goenaga Jimenez. Deep Learning-Based Ocular Disease Classification in Fundus Images. 2023 IEEE Colombian Caribbean Conference (C3); 2023; c2023. DOI: 10.1109/c358072.2023.10436234 (2023)

Samira Ortiz, Mandoye Ndoye, Marcel Castro-Sitiriche. Satisfaction-Based Energy Allocation with Energy Constraint Applying Cooperative Game Theory. Energies. 2021 March. DOI: 10.3390/en14051485 (2021)

Ortiz Samira, Ndoye Mandoye, Castro-Sitiriche Marcel. TOWARD AN ENERGY THRESHOLD HYPOTHESIS MODEL FOR SOCIAL BENEFIT AND HOUSEHOLD ENERGY USAGE. 2020. 346--355p. isbn: 9780987016379 (2020)

S. Ortiz, M. Ndoye, E. A. Nyari, E. Park, M. Castro-Sitiriche. Rural Microgrid Load Profile Benefit Assessment. 2018 IEEE PES/IAS PowerAfrica; 2018 e; c2018. DOI: 10.1109/PowerAfrica.2018.8520964 (2018)

S. Ortiz, M. Castro-Sitiriche, M. Ndoye. Load Monitoring for Benefit Assessment. 2018 Clemson University Power Systems Conference (PSC); 2018.; c2018. DOI: 10.1109/PSC.2018.8664082 (2018)

Carlos A. Peña Becerra, Willian Pacheco Cano, Marcel Castro Sitiriche, Samira Ortiz. Residential Power Satisfaction as a Demand Side Management Approach in Puerto Rico. 2024 IEEE 42nd Central America and Panama Convention (CONCAPAN XLII); ; c2024. DOI: 10.1109/concapan63470.2024.10933864 (2024)

Cristian Alzate, S. Ortiz, V. Manian. Underwater Acoustic Monitoring Using MFCC for Fuzzy C-Means Clustering, Naive-Bayes and Hidden Markov Model-Based Classifiers. 2014; c2014. (2014)

1.    Soler-Martinez, J.; Martinez-Ortiz, N.; Vergara-Laurens, I.; Hudo-Castañer, J; Garcia-Gonzalez, J.; Carvajal-Jimenez, C.; Malave-Sanabria, A. “A Successful Transition from an AssociateTechnology’s Degree to an Engineering Bachelor’s Degree”. Proceedings of the 23rd LACCEI International Multi-Conference for Engineering, Education, and Technology: “Engineering, Artificial Intelligence, and Sustainable Technologies in service of society”. Hybrid Event, Mexico City, July 16 - 18, 2025 
 

2.    Santana-Miranda, M.; Rodriguez-Nuñez, M; Vergara-Laurens, I; Carvajal-Jiménez, C; Alvear-Suarez, A. “ARnatomy: Anatomical Visualization in Mixed Reality, a New Way of Learning”. Proceedings of the 23rd LACCEI International Multi-Conference for Engineering, Education, and Technology: “Engineering, Artificial Intelligence, and Sustainable Technologies in service of society”. Hybrid Event, Mexico City, July 16 - 18, 2025 
 

3.    Carvajal-Jimenez, C., Moreno, A., and Vergara-Laurens, I.J., Integration of organizational patterns with user experience maturity model to achieve user satisfaction. On proceedings of the 20th Iberian Conference on Information Systems and Technologies (CISTI 2025).
 

4.    Carvajal-Jimenez, C. and Vergara-Laurens. Integrating Usability Principles through Gamification: A Case Study. Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology (LACCEI 2024).
 

5.    Carvajal-Jimenez, C., Moreno, A. and Vergara-Laurens, I. Patterns for the integration of usability at the organizational level. On proceedings of 19th Iberian Conference on Information Systems and Technologies (CISTI 2024)
 

6.    Carmen Carvajal, Ana María Moreno, Idálides Vergara. Best Practices on the Integration of Usability at the Organizational Level: A Review. On proceedings of the 2023 LACCEI conference. Buenos Aires, Argentina, 2023.
 

7.    Martínez-Martínez, J.; Aponte-Roa, D.; Vergara-Laurens, I.; Weaver, W.W. A Low-Cost Secure IoT Mechanism for Monitoring and Controlling Polygeneration Microgrids. Appl. Sci. 2020, 10, 8354.
 

8.    Luis M. Traverso, Rolando García, José Almodovar, Idalides J. Vergara., Aftermath of a Tropical Island Power Grid After A Category 5 Hurricane: Case Study. IASTED International Conference Control and Optimization of Renewable Energy Systems (CORES 2019), December 6 - 7, 2019.
 

9.    Rodriguez-Hernandez I., Cruz-Agosto J., and Vergara-Laurens, I. “CARElink: Emergency Medical Information Management System”, 17th LACCEI International Multi-Conference for Engineering, Education, and Technology: “Industry, Innovation, And Infrastructure for Sustainable Cities and Communities”, 24-26 July 2019, Jamaica.
 

10.    Hernandez, O., Martinez-Tirado, C., Anibarro, P., Labrador, M., and Vergara-Laurens, I. “A Low-Cost Electrical Rotary Machinery Fault Detector”, 17th LACCEI International Multi-Conference for Engineering, Education, and Technology: “Industry, Innovation, And Infrastructure for Sustainable Cities and Communities”, 24-26 July 2019, Jamaica.
 

11.    AJ Perez, A.J., Rivera-Morales K., Labrador M., and Vergara-Laurens, I., “HR-auth: heart rate data authentication using consumer wearables”. 2018 IEEE/ACM 5th International Conference on Mobile Software Engineering and Systems (MOBILESoft).
 

12.    Flores, J. M., Student, B. S., Cruz, C. M., Rolón, L., López, L. J., Rios, Á., and Vergara-Laurens, I.J., (2017 July) Rapid Response Fall Detection System. 15th LACCEI International Multi-Conference for Engineering, Education, and Technology: “Global Partnerships for Development and Engineering Education”, 19-21 July 2017, Boca Raton Fl, United States.
 

13.    Jaimes, L. G., Gagneja, K., Akbaş, M. İ., & Vergara-Laurens, I. J. (2017, January). Future stress, forecasting physiological signals. In Computing and Communication Workshop and Conference (CCWC), 2017 IEEE 7th Annual (pp. 1-5). IEEE.
 

14.    Santiago, J., Cotto, E., Jaimes, L. G., & Vergara-Laurens, I. (2017, January). Fall detection system for the elderly. In Computing and Communication Workshop and Conference (CCWC), 2017 IEEE 7th Annual (pp. 1-4). IEEE.
 

15.    Báez, H., Vergara-Laurens, I., Torres-Molina, L., Jaimes, L. G., & Labrador, M. A. (2017, January). A real- time flood alert system for parking lots. In Computing and Communication Workshop and Conference (CCWC), 2017 IEEE 7th Annual (pp. 1-5). IEEE.
 

16.    Vergara-Laurens, I. J., Mendez, D., Jaimes, L. G., & Labrador, M. (2016). A-PIE: An algorithm for preserving privacy, quality of information, and energy consumption in Participatory Sensing Systems. Pervasive and Mobile Computing, 32, 93-112.
 

17.    Vergara-Laurens, I. J., Jaimes, L. G., & Labrador, M. A. (2016). Privacy-preserving mechanisms for crowdsensing: Survey and research challenges. IEEE Internet of Things Journal.
 

18.    L.G. Jaimes, I Vergara-Laurens, A. Raij, (2016) “A Location-based Incentive Algorithm for Consecutive Crowd Sensing Tasks”, IEEE Latin America Transactions 14 (2), 811-817.
 

19.    LG Jaimes, Y De La Hoz, C Eggert, IJ Vergara-Laurens, “PAT: A power-aware decision tree algorithm for mobile activity recognition”. Proceedings of the 13th IEEE Annual Consumer Communications & Networking Conference (CCNC), Las Vegas, NV, USA, 2016.
 

20.    A. Amouri, L. G Jaimes, R. Manthena, S. D Morgera, I. Vergara-Laurens. “A simple scheme for pseudo clustering algorithm for cross layer intrusion detection in MANET”, Proceedings of the 7th IEEE Latin- American Conference on Communications (LATINCOM), Arequipa, Peru, 2015.
 

21.    I. Vergara-Laurens, L. G. Jaimes, “Using network analysis for improving privacy in crowd sensing systems”, Proceedings of the 7th IEEE Latin-American Conference on Communications (LATINCOM), Arequipa, Peru 2015.
 

22.    Morales, Juan C., Vergara-Laurens, I. et al. "A Plan to Diffuse Mobile Hands-On Teaching and Learning in Puerto Rico." 122nd ASEE Annual Conference & Exposition, Seattle, WA, 2015.
 

23.    L. G. Jaimes, I.J. Vergara-Laurens and Raij, A., "A Survey on Incentive Techniques for Mobile Crowd Sensing," Internet of Things Journal, IEEE , vol.PP, no.99, 2015.
 

24.    I. Vergara-Laurens, D. Mendez, and M. Labrador, “Privacy, quality of information, and energy consumption in participatory sensing systems,” in proceeding of the IEEE International Conference on
  Pervasive Computing and Communications - PERCOM, March 2014, pp. 199–207.
 

25.    L. Jaimes, I. Vergara-Laurens and A. Raij. “ A Crowd Sensing Incentive Algorithm for Data Collection for Consecutive Time Slot problems,“ 2014 IEEE LATINCOM.
 

26.    L. Jaimes, I. Vergara-Laurens and A. Chakeri, Alireza, "SPREAD, a crowd sensing incentive mechanism to acquire better representative samples,“2014 IEEE International Conference on Pervasive Computing and Communications Workshops (PERCOM Workshops), March 2014, pp.92,97.
 

27.    I. Vergara-Laurens, D. Mendez, and M. A. Labrador, “On the interactions between privacy-preserving, incentive, and inference mechanisms in participatory sensing systems,” in Network and System Security, ser. Lecture Notes in Computer Science. Springer, 2013, vol. 7873, pp. 614–620.
 

28.    L. Jaimes, I. Vergara-Laurens, and M. A. Labrador, “A location-based incentive mechanism for participatory sensing systems with budget constraints,” in proceeding of the 2012 IEEE International Conference on Pervasive Computing and Communications – PERCOM, March 2012.
 

29.    I. Vergara-Laurens and M. A. Labrador, “Preserving privacy while reducing power consumption and information loss in lbs and participatory sensing applications,” in Proceedings of the IEEE Global Communication Conference - GLOBECOM Workshops, 2011.
 

30.    I. Vergara-Laurens and M. Rodríguez-Martínez, IPRS: A Decentralized Framework for Controlling Electrical Energy Distribution Networks. In proceeding of the IASTED international conference "Power and Energy Systems"(PES 2004), 2004
 

31.    I. Vergara and M. Rodriguez-Martinez, IPRS: A Decentralized Framework for Controlling Electrical Energy Distribution Networks with Intelligent Power Routers. In proceeding of the IASTED International Conference PowerCom 2003.
 

32.    J.P. Carvajal-Barreto, M. Rodríguez-Martínez, I. Vergara-Laurens, C.L. Carvajal-Jimenez, Supporting Multimedia Applications with NetTraveler. In 7th IASTED International Conference on Internet and Multimedia Systems and Applications, 2003.

María De Los M Santos-Corrada, José A Flecha-Ortiz, Evelyn López, Virgin Dones, Maribel Ortiz-Soto, Sandra Mena, Litza Meléndez (2025). Media and anxiety in consumer behavior and its effect on decision making during turbulent situations.  Journal of Marketing Communications. DOI: 10.1080/13527266.2025.2527241

Rodriguez Gómez, E.; Sobrino Rodríguez, C.; Márquez, E.; Meléndez Ramos, L. (2020). Factors that promote organizational learning in human resources professionals in Puerto Rico, Human Resource Management Research, Vol 10(2): 40-44. Doi: 10.5923/j.hrmr. 20201002.03