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Calendario de Educación Continua

foto facultad
José A. Flecha Ortiz
Catedrático auxiliar
D.B.A.


Contacto

División Académica de Negocios, Turismo y Emprendimiento
Gurabo


Intereses académicos y publicaciones

Disciplinas principales
Mercadeo


Intereses
Mercadeo político, mercadeo digital


Publicaciones

2020
Analysis of the use of memes as an exponent of collective coping during COVID-19 in Puerto Rico
JA Flecha-Ortiz, M Santos-Corrada, E Lopez, D Virging
Media International Australia, 1-19

2021   
Millennials & Snapchat: Self-expression through its use and its influence on purchase motivation
J Flecha-Ortíz, M Santos-Corrada, V Dones-González, E López-González, ...
Journal of Business Research 125, 798-805

2020  
The gratifications in the experience of the use of social media and its impact on the purchase and repurchase of products and services
M santos, E Lopez
European Business Review

2019 
Millenials: las gratificaciones generadas por el uso de snapchat y su impacto en la interacción con contenidos de marca
MM Santos-Corrada, JA Flecha, E Lopez, V Dones
Estudios Gerenciales 35 (152), 259-270

2018  
Millennial Consumers: Gratifications through the use of Snapchat and its impact on impulsive motivations of purchase
V Dones, JA Flecha, MDLMS Corrada, E López
ESIC Market Economics and Business Journal 49 (3), 501-516

2021   
E. & Dones, V.(2021).‘
JA Flecha Ortiz, S Corrada, L MA
Analysis of the use of memes as an exponent of collective coping during …

2018  
Consumidores Millennials: las gratificaciones a través del uso de Snapchat y su impacto a motivaciones impulsivas de compra
V Dones, J Flecha, M Santos, E López
Esic Market Economics and Business Journal 49 (3), 517-532

2017
Risk Communication. The Media Content effect on Brain Drain: The Case of Puerto Rico
J Flecha, M Ortiz, V Dones
Communication & Society 30 (3), 93-107

2021
Knowledge management and innovative behavior: police reform efforts in Puerto Rico
L Castro, M Santos-Corrada, J Flecha-Ortiz, E Lopez, J Gomez, B Aponte
Journal of Knowledge Management

2022
The gender differences in innovative mentality, leadership styles and organizational innovative behavior the case the “40 Under 40” and their impact on organizational success
Z Berdecia-Cruz, J Flecha, M Ortz
European Business Review

2021
The Gratifications of Ephemeral Marketing Content, the Use of Snapchat by the Millennial Generation and Their Impact on Purchase Motivation
E Lopez, J Flecha-Ortiz, M Santos-Corrada, V Dones
Global Business Review

2020
ORIENTAÇÃO E INOVAÇÃO EMPRESARIAL COMO DETERMINANTES NA INTERNALIZAÇÃO DE PME DO PORTO RICO
U Mendez, D Morales-Rodriguez, J Flecha
Latin American Journal of Business Management 11 (1)

2019
Entrepreneurial orientation and innovation as determinants in the internalization of SMEs in Puerto Rico
U Méndez, DM Rodríguez, J Flecha
Pymes, Innovación y Desarrollo 7 (3), 23-36

2016
Un análisis de factores sobre la crisis de la migración calificada de talentos en Puerto Rico
O Flecha, J., Ortiz Soto, M., Dones González, V., Ortega Cruz, L., Quiñones ...
Cuadernos de Administración 32 (56), 50-62

2021
Innovation as competitiveness driving force through the resources and capacities of SMEs in Costa Rica, Puerto Rico, and Dominican Republic
U Mendez-Vega, G Muñiz-Umana, J Flecha-Ortiz, M Santos-Corrada
Journal of Small Business Strategy 31 (3), 1-18

2021
Job insecurity perceptions in the face of a change in labor legislation among Puerto Rican workers and its impact on productivity during an economic crisis
R Rivera Guevarez, J Flecha-Ortiz
Management Science Letters 11, 2163–2174

2020
When politicians as a product: Framing impact in decision making through the self‐concept physical of appearance and self‐congruency with the product gender
JA Flecha-Ortiz, M Santos-Corrada, M Soto, R Rivera-Guevarez
Journal of Public Affairs

2019
Millennials: as vantagens geradas pelo uso do snapchat e seu impacto na interação com o conteúdo da marca
MM Santos-Corrada, JA Flecha, E Lopez, V Dones
Estudios Gerenciales 35 (152), 259-270

2019 
Millenials: the gratifications generated using snapchat and its impact on the interaction with brand content
MM Santos-Corrada, JA Flecha, E Lopez, V Dones
Estudios Gerenciales 35 (152), 259-270

2019
Self-congruence effect on a denomination of origin seal: el sello hecho en Puerto Rico
MM Santos-Corrada, JA Flecha, S Mena-Candelaria
Estudios Gerenciales 35 (152), 292-300

2019
O efeito da auto congruência em um selo de denominação de origem: o selo fabricado em Porto Rico
MM Santos-Corrada, JA Flecha, S Mena-Candelaria
Estudios Gerenciales 35 (152), 292-300

2017
La comunicación del riesgo. Los efectos de los medios de comunicación sobre la crisis a la migración calificada: el caso de Puerto Rico
J Flecha, M Ortiz, V Dones
Comunicacion y Sociedad 30 (3), 93-107

2017
Millennials & Snapchat: The Self-Expression Through the Use and Its Influence in The Purchase Motivation José A. Flecha Ortiz, DBA
J Flecha
University of Turabo

2016
Une analyse des facteurs sur la crise de la migration qualifiée de talents à Puerto Rico
JA Flecha Ortiz, M Ortiz Soto, V Dones González, L Ortega Cruz, ...
Cuadernos de Administración (Universidad del Valle) 32 (56), 50-62

2016
A factors’ analysis on the crisis of qualified talents migration in Puerto Rico
JA Flecha Ortiz, M Ortiz Soto, V Dones González, L Ortega Cruz, ...
Cuadernos de Administración (Universidad del Valle) 32 (56), 50-62

2015
Marketing Político: El Efecto de la Apariencia Física como Estrategia para la Selección de un Producto Político
JAFM Ortiz
Cladea

2014
Political Marketing: The Effects of Physical Appearance on Decision-Making – an Analysis of Demographic Variables on Puerto Rico’s General Elections
JAFM Ortiz
BALAS

2014
MARKETING POLÍTICO: EL EFECTO DE LA APARIENCIA FÍSICA EN LA TOMA DE DECISIONES EN PUERTO RICO
JA Flecha
Multidisciplinary Business Review 7 (1), 18-26
    
Innovation as competitiveness driving force through the resources and capacities of SMEs in Costa Rica, Puerto Rico, and Dominican Republic
U Medez, G Muniz, J Flecha-Ortiz, M Santos-Corrada