Rodriguez-Negron, M., Sosa-Valera, J., Santiago-Font, Zoe., Flecha-Ortiz, J.A (2025). Customer journey perspective on tourism service experience. Academia Revista Latinoamericana de Admintración, Inpress

Santos-Corrada, M. D. L. M., Flecha-Ortiz, J. A., López, E., Dones, V., Ortiz Soto, M., Mena, S., & Melendez, L. (2025). Media and anxiety in consumer behavior and its effect on decision making during turbulent situations. Journal of Marketing Communications, 1-25.

Flecha-Ortiz, J. A., Rivera-Guevarrez, R., Santos-Corrada, M., & Fonseca, M. (2024). Boycott and Buycott Intent to Actions: Unpacking the Role of Political Ideology and Advertising through The Society of the Spectacle. Journal of Political Marketing, 1-27.

Lopez, E., Flecha-Ortiz, J. A., Santos-Corrada, M., & Dones, V. (2024). The role of organizational resilience in SME service innovation and value cocreation. Journal of Services Marketing, 38(4), 443-459.

Flecha Ortiz, J. A., Santos Corrada, M., Perez, S., Dones, V., & Rodriguez, L. H. (2024). Exploring the influence of uncontrolled social media use, fear of missing out, fear of better options, and fear of doing anything on consumer purchase intent. International Journal of Consumer Studies, 48(1), e12990.

Flecha-Ortiz, J. A., Feliberty-Lugo, V., Santos-Corrada, M., Lopez, E., & Dones, V. (2023). Hedonic and Utilitarian Gratifications to the Use of TikTok by Generation Z and Parasocial Relationships with Influencers as a Mediating Force to Purchase Intention. Journal of Interactive Advertising, 23 (2) 114-127

Flecha-Ortiz, J. A., Corrada, D. L. M. S., Lopez, E., Dones, V., & Lugo, V. F. (2023). Don't make ads, make TikTok’s: media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent. Journal of Brand Management, 30(6), 535-549

Flecha-Ortiz, J. A, Rivera-Guevarez, R, Santos‐Corrada, M. D. L. M, Ortiz, M. (2023) Politics as a Spectacle: The role of advertising and physical image in visualizing a political candidate as merchandise and their impact on voting intentions. Journal Creative Communications. 18(3), 328-348

Dones, V., Flecha‐Ortiz, J. A., Santos-Corrada, M. D. L. M & Lopez, E. (2023). Do not run out of toilet paper! The risk communication on perceived risk on consumer behavior during the crisis COVID-19.  International Journal of Pharmaceutical and Healthcare Marketing, 17 (3) 308-404.

Santos‐Corrada, M. D. L. M., Méndez‐Tejeda, R., Flecha‐Ortiz, J. A., & Lopez, E. (2023) An analysis of sustainable consumption practices through the role of consumer behavior in the circular economy. Journal of Consumer Behaviour. 23(1), 229-242.

Berdecia-Cruz, Z., Flecha, J. A., & Ortiz, M. (2022). The gender differences in innovative mentality, leadership styles and organizational innovative behavior: the case the “40 Under 40” and their impact on organizational success. European Business Review 34 (3) 411-430

Flecha Ortiz, J. A., Santos Corrada, M. A., Lopez, E., & Dones, V. (2021). Analysis of the use of memes as an exponent of collective coping during COVID-19 in Puerto Rico. Media International Australia, 178(1), 168-181.

Castro, L., Santos-Corrada, M., Flecha, J., Gomez, J., Aponte, B (2021). Knowledge Management and Innovative Behavior: Police Reform Efforts in Puerto Rico. Journal of Knowledge Management 26(5), 1262-1279

Mendez-Vega, U., Muñiz-Umana, G., Flecha-Ortiz, J. A., & Santos-Corrada, M. (2021). Innovation as competitiveness driving force through the resources and capacities of SMEs in Costa Rica, Puerto Rico, and Dominican Republic. Journal of Small Business Strategy, 31(3), 44-57.

Lopez, E., Flecha-Ortiz, J. A., Santos-Corrada, M., & Dones, V. (2021). The Gratifications of Ephemeral Marketing Content, the Use of Snapchat by the Millennial Generation and Their Impact on Purchase Motivation. Global Business Review, 09721509211005676.

Rivera-Guevarez, R & Flecha-Ortiz, J (2021). Job insecurity perceptions in the face of a change in labor legislation among Puerto Rican workers and its impact on productivity during an economic crisis. Management Since Letter, 1, 2163–2174

Flecha‐Ortiz, J. A., Santos‐Corrada, M., Ortiz, M., & Rivera‐Guevarez, R. (2020) When politicians as a product: Framing impact in decision making through the self‐concept physical of appearance and self‐congruency with the product gender. Journal of Public Affairs, e2461.

Santos-Corrada, M. D. L. M., Flecha, J. A., & Lopez, E (2020) The Gratifications in Social Media Use Experience and Its Impact on the Purchase and Repurchase of Products and Services. European Business Review, 32 (2), 297-315

Santos-Corrada, M. D. L. M., Flecha, J. A., & Mena-Candelaria, S. (2019) Self-congruence effect on a denomination of origin seal: El sello hecho en Puerto Rico. Estudios Gerenciales, 152 (35) 292-300.

De los M Santos-Corrada, M., Flecha, J. A., Lopez, E., & Dones, V. (2019). Millenials: las gratificaciones generadas por el uso de snapchat y su impacto en la interacción con contenidos de marca. Estudios Gerenciales, 152 (35) 259-270.

Flecha-Ortíz, J., Santos-Corrada, M., Dones-González, V., López-González, E., & Vega, A. (2019). Millennials & Snapchat: Self-expression through its use and its influence on purchase motivation. Journal of Business Research 125, 798-805.

Dones, V. Flecha, J. Santos, M., Lopez, E. (2018). Millennial Consumers: Gratifications through the use of Snapchat and its impact on impulsive motivations of purchase. Esic Market Economics and Business Journal, 49, (3), 455-470

Flecha, J.; Ortiz, M. & Dones, V. (2017). Risk Communication. The Media Content effect on Brain Drain: The Case of Puerto Rico. Communication & Society 30(3), 93-107.

Flecha, J. A., Ortiz Soto, M., Dones González, V., Ortega Cruz, L., Quiñones Pérez, M., & Saldaña Ayala, O. (2017). Un análisis de factores sobre la crisis de la migración calificada de talentos en Puerto Rico. Cuadernos de Administración, 32(56), 50-62.

Flecha, J., Santos, M., Lopez, E. (October 2016) Impact of Content Strategy with Social Media Platform. Research Peer-Reviewed and Meeting Proceeding Section present at CLADEA: Medellin, Colombia.

Flecha, J. (2014).  Political Marketing: The Physical Appearance Effect in the Decision-Making Process in Puerto Rico.  Multidisciplinary Business Review, 7, (1), 18-26.

Flecha, J. (2010). Political Marketing: The Selling of the Candidate and the Visual Effects in the Making Decision Process (Research Proposal in Book Section). Methodologies to improve Competitiveness in SME’s: Applied Studies. Collima, MX: Collima ISBN: 978-607-00-5220-0