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Graduaciones

foto facultad
María Santos Corrada
Catedrática asociada
Ph.D.


Contacto

División Académica de Negocios, Turismo y Emprendimiento
Gurabo
787-743-7979, Ext. 4109, 4117


Intereses académicos y publicaciones

Disciplinas principales
Mercadeo


Intereses
Mercadeo, redes sociales, sustentabilidad


Publicaciones

2021
Analysis of the use of memes as an exponent of collective coping during COVID-19 in Puerto Rico
JA Flecha Ortiz, MA Santos Corrada, E Lopez, V Dones
Media International Australia 178 (1), 168-181

2021
Millennials & Snapchat: Self-expression through its use and its influence on purchase motivation
J Flecha-Ortíz, M Santos-Corrada, V Dones-González, E López-González, ...
Journal of Business Research 125, 798-805

2020
The gratifications in the experience of the use of social media and its impact on the purchase and repurchase of products and services
MS Corrada, JA Flecha, E Lopez
European Business Review

2015
Environmental and economic impact of Forest fires in Puerto Rico 2013-2014
MT Rafael, SC María, OM Sergio, CV Oscar
Open Journal of Forestry 5 (04), 353

2019
Millenials: las gratificaciones generadas por el uso de snapchat y su impacto en la interacción con contenidos de marca
MM Santos-Corrada, JA Flecha, E Lopez, V Dones
Estudios Gerenciales 35 (152), 259-270

2012
Implementation of a sustainable business cycle: the case of a tourism project in Puerto Rico
MM Santos‐Corrada, E Figueroa
European Business Review

2021
Perceptions of climate change in Puerto Rico before and after hurricane Maria
MT Rafael, M Santos-Corrada, M Sandra
American Journal of Climate Change 10 (2), 153-166

2018
Millennial Consumers: Gratifications through the use of Snapchat and its impact on impulsive motivations of purchase
V Dones, JA Flecha, MDLMS Corrada, E López
ESIC Market Economics and Business Journal 49 (3), 501-516

2017
Public perception of climate change in a period of economic crisis in Puerto Rico
M Santos-Corrada, R Méndez-Tejeda
AIMS Environmental Science 4 (1), 83-93

2018
Consumidores Millennials: las gratificaciones a través del uso de Snapchat y su impacto a motivaciones impulsivas de compra
V Dones, J Flecha, M Santos, E López
Esic Market Economics and Business Journal 49 (3), 517-532

2021
Knowledge management and innovative behavior: police reform efforts in Puerto Rico
L Castro, M Santos-Corrada, JA Flecha-Ortiz, E Lopez, J Gomez, ...
Journal of Knowledge Management

2016
Negative emotions in Mexican, Puerto Rican and Spanish hospitals: A multinational assessment of service settings
C Otero-Neira, C Padin, JCS Varela, MS Corrada, I Magana, G Svensson
International Journal of Quality and Service Sciences

2015
Customers service experience in hospitals: A Dip and SOS construct of negative encounters
MMS Corrada, JCS Varela, G Svensson
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …

2021
The Gratifications of Ephemeral Marketing Content, the Use of Snapchat by the Millennial Generation and Their Impact on Purchase Motivation
E Lopez, JA Flecha-Ortiz, M Santos-Corrada, V Dones
Global Business Review, 09721509211005676

2022
When politicians as a product: Framing impact in decision making through the self‐concept physical of appearance and self‐congruency with the product gender
JA Flecha‐Ortiz, M Santos‐Corrada, M Ortiz, R Rivera‐Guevarez
Journal of Public Affairs 22 (2), e2461

2021
Innovation as competitiveness driving force through the resources and capacities of SMEs in Costa Rica, Puerto Rico, and Dominican Republic
U Mendez-Vega, G Muñiz-Umana, A José, M Santos-Corrada
Journal of Small Business Strategy 31 (3), 1-18

2019
Millennials: as vantagens geradas pelo uso do snapchat e seu impacto na interação com o conteúdo da marca
MM Santos-Corrada, JA Flecha, E Lopez, V Dones
Estudios Gerenciales 35 (152), 259-270

2019
Millenials: the gratifications generated using snapchat and its impact on the interaction with brand content
MM Santos-Corrada, JA Flecha, E Lopez, V Dones
Estudios Gerenciales 35 (152), 259-270

2019
Self-congruence effect on a denomination of origin seal: el sello hecho en Puerto Rico
MM Santos-Corrada, JA Flecha, S Mena-Candelaria
Estudios Gerenciales 35 (152), 292-300

2019
O efeito da auto congruência em um selo de denominação de origem: o selo fabricado em Porto Rico
MM Santos-Corrada, JA Flecha, S Mena-Candelaria
Estudios Gerenciales 35 (152), 292-300

2017
MANIFIESTO DE PALMAS DEL MAR ¿QUÉ HACER SI EL MAR NO SE QUEDA QUIETO Y LAS COSTAS SIGUEN CAMBIANDO?
AE Lugo, MB Orta, MC Silander, R Chaparro, MS Corrada, E Díaz
ACTA CIENTÍFICA 31 (1-3), 79-117

2014
An international and comparative study of perceived justice in Mexican, Puerto Rican and Spanish hospitals
JCS Varela, I Magaña, C Padin, C Otero-Neira, MMS Corrada, ...
International Journal of Pharmaceutical and Healthcare Marketing

Um debate sobre consumo, criança e formação universitária
S Schmidt, M Santos, V Dones
     
International Journal of Quality and Service Sciences
CONCP Juan, CSVMS Corrada, I Magana, G Svensson
     
Analysis of the use of memes as an exponent of collective coping during COVID-19 in Puerto Rico
JAF Ortiz, MAS Corrada, E Lopez, V Dones
 
Millennials & Snapchat: The Self-Expression Through the Use and Its Influence in The Purchase Motivation José A. Flecha Ortiz, DBA
MDLMS Corrada
University of Turabo