Emprendimiento, Gerencia Estratégica y Administración de Pequeños Negocios
Analysis of the use of memes as an exponent of collective coping during COVID-19 in Puerto Rico
Media International Australia, 1329878X20966379
Millennials & Snapchat: Self-expression through its use and its influence on purchase motivation
Journal of Business Research 125, 798-805
The gratifications in the experience of the use of social media and its impact on the purchase and repurchase of products and services
European Business Review 32 (2), 297-315
An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy
Journal of Consumer Behaviour
Hedonic and utilitarian gratifications to the use of TikTok by Generation Z and the Parasocial relationships with influencers as a mediating force to purchase intention
Journal of Interactive Advertising 23 (2), 114-127
Don't make ads, make TikTok’s: media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Journal of Brand Management 30 (6), 535-549
Relationship between organizational citizenship and commitment in Puerto Rico banks
International Journal of Sociology and Social Policy 40 (7/8), 643-658
The role of organizational resilience in SME service innovation and value cocreation
Journal of Services Marketing 38 (4), 443-459
The Gratifications of Ephemeral Marketing Content, The use of Snapchat by the Millennial Generation and Their Impact on Purchase Motivation
Global Business Review, 1-12
Knowledge Management and Innovatuve Behavior: Police reform efforts in puerto Rico
Journal of Knowledge Management
Millennial Consumers: Gratifications through the use of Snapchat and its impact on impulsive motivations of purchase
Esic market Economics and Business Journal 49 (3), 501-516
Don’t make ads, make tiktok’s: media and brand engagement through gen z’s use of tiktok and its significance in purchase intent
J. Brand Manag 30, 535-549
Do not run out of toilet paper! The risk communication on perceived risk on consumer behavior during the crisis COVID-19
International Journal of Pharmaceutical and Healthcare Marketing 17 (3), 380-404
El servicio al cliente como estrategia de lealtad para las empresas sociales
Multidisciplinary Business Review 9 (2), 1-9
Media and anxiety in consumer behavior and its effect on decision making during turbulent situations
Journal of Marketing Communications, 1-25
Mentora certificada en emprendimiento, Adiestradora de Recursos Humanos, Adiestrador certificado en: Ice House Entrepreneurship Program Facilitator Training y Babson College Entrepreneurship Program y Facilitador Certificado para la Enseñanza de Cursos en la Modalidad a Distancia.
