Negocios Internacionales, Mercadeo, Mercadeo Digital, Conducta del Consumidor, Investigación y Retail
1. Flecha, J., Santos, M., López, E., Dones, V., Meléndez, L., Ortiz, M. & Mena, S. (2025). Media and anxiety in consumer behavior and its effect on decision making during turbulent situations. Journal Of Marketing Communications.
2. Flecha, J., Santos, M., López, E. & Dones, V. (2024). The role of organizational resilience in SME service innovation and value cocreation – Journal of Services Marketing.
3. Flecha, J., Santos, M., López, E. & Dones, V. (2023) Don't make ads, make TikTok’s: media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent. A, B, C, Journal of Brand Management, (3/23).
4. Dones, V., Flecha, J., Santos, M., López, E. (2023) Do not run out of toilet paper! The risk communication on perceived risk on consumer behavior during the crisis COVID-19, A, B, C, International Journal of Pharmaceutical and Healthcare Marketing (3/23).
5. Flecha, J., Santos, M., López, E. & Dones, V. (2023) Hedonic and Utilitarian Gratifications to the Use of TikTok by Generation Z and the Parasocial Relationships with Influencers as a Mediating Force to Purchase Intention. A, B, C, Journal of Interactive Advertising (5/23).
6. Flecha, J., Santos, M., López, E. & Dones, V. (2022). Hedonic and Utilitarian Gratifications to the Use of Tik Tok by Generation Z and the parasocial relationships with influencers as a mediating force to purchase intention – Journal of Interactive Advertising.
7. Flecha, J., Santos, M., López, E. & Dones, V. (2022). Knowledge absorption capacity and the capabilities to manage service innovation during COVID-19 in SMEs in Puerto Rico and the Dominican Republic – Creative and Innovation Management Journal.
8. Flecha, J., Santos, M., López, E. & Dones, V. (2022). Don't Make Ads, Make TikTok’s: Media and Brand engagement through Gen Z's use of TikTok and its significance in purchase intent”, - Journal of Brand Management.
9. Flecha, J., Santos, M., Dones, V., Rodríguez, L. & Perez, S. (2022). Exploring the influence of uncontrolled social media use, fear of missing out, fear of better options, and fear of doing anything on consumer purchase intent - International Journal of Consumer Studies, https://doi.org/10.1111/ijcs.12990.
10. Flecha, J., Santos, M., López, E. & Dones, V. (September 2021). The Gratifications of Ephemeral Marketing Content, the Use of Snapchat by the Millennial Generation and Their Impact on Purchase Motivation. Journal Global Business Review.
11. Flecha, J., Santos, M., López, E. & Dones, V. (September 2020). Analysis of the Use of Memes as an Exponent of Collective Coping during COVID-19 in Puerto Rico. Journal Media International Australia.
Programa Directivo Conectando con Gen Z: Marketing Efectivo para la Nueva Generación, EDEM, Seminario Marketing Conversacional, Katedra México, Seminario Reinventando el Marketing con la Inteligencia Artificial, Seminario Experiential Marketing, Katedra México, Diplomado en E-Commerce, Escuela de Mercadotecnia, México, Google Digital Marketing & E-commerce, Diplomado en SEO & SEM, Escuela de Mercadotecnia, México, Seminario sobre Traffic Management, Escuela de Mercadotecnia, México, Diplomado en Estrategias de Contenido, Escuela de Mercadotecnia, México, Programa Directivo Storytelling, Escuela de Mercadotecnia, México, Diplomado Digital Marketing, Escuela de Mercadotecnia, México, Seminario en Community Manager, Escuela de Mercadotecnia, México y The Electronic World Marketing Summit (EWMS), Big Band Kotler Partners
