Sistemas de Información, Recursos Humanos y Emprendimiento
Emprendimiento, Investigación y Negocios Internacionales
Ruiz-Cardona, D. y Mena-Candelaria, S. (2023). Impact of foreign direct investment, human capital on the economic growth of Puerto Rico. Ad-Gnosis, 12(12). p. 1-17. https://doi.org/10.21803/adgnosis.12.12.569.
Administración de Empresas, Sistemas de Información, Seguridad de Información, Investigación de Fraude Digital, Inteligencia Artificial, Auditoría en Sistemas de Información y Dirección y Gestión de Proyectos Empresariales
Cybersecurity Awareness Professional Certificate (CAPC), Generative AI Professional Certificate (GAIPC), IT Information Technology Specialist (Networking) Certification, Google Cybersecurity Professional Certificate, Google IT Support Professional Certificate, Google Prompting Essentials Professional Certificate, Google AI Essentials Professional Certificate y Microsoft Cybersecurity Analyst Professional Certificate
Administración, Gerencia, Negocios, Mercadeo, Recursos Humanos, Relaciones Laborales y Project Management
Un Templario y 3 Historias (en proceso de publicación) - Cuento
Mediador de Conflictos, Tribunal Supremo de Puerto Rico (TSJPR); Administración de Proyectos, Universidad de Puerto Rico; Apreciación del Arte Pictórico, Fundación José Ortega y Gasset (Toledo, España); Ciencias Políticas Internacionales, Fundación José Ortega y Gasset (Toledo, España)
Administración de Empresas, Gerencia Global, Ciencias Políticas y Relaciones Internacionales
Doctorado DBA y Maestría, MPA en Política Pública con una concentración en Asuntos Públicos
La Maestría en Ciencias en Innovación y Emprendimiento tiene como objetivo formar profesionales altamente capacitados en la creación, desarrollo y administración de iniciativas innovadoras, tanto en el ámbito comercial como en organizaciones no comerciales. Este programa proporciona a los estudiantes las habilidades y conocimientos necesarios para identificar oportunidades, diseñar soluciones creativas y liderar proyectos disruptivos en diversos sectores. Con un enfoque integral en el pensamiento crítico, la investigación aplicada y la capacidad de adaptación, la maestría fomenta una visión estratégica que impulsa el emprendimiento empresarial y social, promoviendo el avance y la innovación en organizaciones con y sin fines de lucro.
Event Management, Sports Tourism, Event Sponsorship, Tourism & Hospitality, Sales & Marketing y Human Resources
Certified Hospitality Digital Marketer
Negocios Internacionales, Economía, Finanzas y Estadística
Relaciones Económicas que Propulsan Soluciones a las Respuestas de Necesidades de Crecimiento Económico en los Países. Autora
Vaticinios de Singularidad de Crecimiento Económico. Autora
Análisis reflexivo sobre la influencia de la conducta humana y las visiones económicas aplicables en la toma de decisiones de las empresas y los países que rigen estas. Autora
El efecto del crecimiento económico sostenible y sustentable como parte de un entorno competitivo orientado hacia una actividad emprendedora del turismo en Puerto Rico. Coautora
Propuesta pendiente de evaluación sobre fondos para asistir al mejoramiento económico de Puerto Rico luego del Huracán María. Coinvestigador
Ninguna identificada
Negocios Internacionales, Mercadeo, Mercadeo Digital, Conducta del Consumidor, Investigación y Retail
1. Flecha, J., Santos, M., López, E., Dones, V., Meléndez, L., Ortiz, M. & Mena, S. (2025). Media and anxiety in consumer behavior and its effect on decision making during turbulent situations. Journal Of Marketing Communications.
2. Flecha, J., Santos, M., López, E. & Dones, V. (2024). The role of organizational resilience in SME service innovation and value cocreation – Journal of Services Marketing.
3. Flecha, J., Santos, M., López, E. & Dones, V. (2023) Don't make ads, make TikTok’s: media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent. A, B, C, Journal of Brand Management, (3/23).
4. Dones, V., Flecha, J., Santos, M., López, E. (2023) Do not run out of toilet paper! The risk communication on perceived risk on consumer behavior during the crisis COVID-19, A, B, C, International Journal of Pharmaceutical and Healthcare Marketing (3/23).
5. Flecha, J., Santos, M., López, E. & Dones, V. (2023) Hedonic and Utilitarian Gratifications to the Use of TikTok by Generation Z and the Parasocial Relationships with Influencers as a Mediating Force to Purchase Intention. A, B, C, Journal of Interactive Advertising (5/23).
6. Flecha, J., Santos, M., López, E. & Dones, V. (2022). Hedonic and Utilitarian Gratifications to the Use of Tik Tok by Generation Z and the parasocial relationships with influencers as a mediating force to purchase intention – Journal of Interactive Advertising.
7. Flecha, J., Santos, M., López, E. & Dones, V. (2022). Knowledge absorption capacity and the capabilities to manage service innovation during COVID-19 in SMEs in Puerto Rico and the Dominican Republic – Creative and Innovation Management Journal.
8. Flecha, J., Santos, M., López, E. & Dones, V. (2022). Don't Make Ads, Make TikTok’s: Media and Brand engagement through Gen Z's use of TikTok and its significance in purchase intent”, - Journal of Brand Management.
9. Flecha, J., Santos, M., Dones, V., Rodríguez, L. & Perez, S. (2022). Exploring the influence of uncontrolled social media use, fear of missing out, fear of better options, and fear of doing anything on consumer purchase intent - International Journal of Consumer Studies, https://doi.org/10.1111/ijcs.12990.
10. Flecha, J., Santos, M., López, E. & Dones, V. (September 2021). The Gratifications of Ephemeral Marketing Content, the Use of Snapchat by the Millennial Generation and Their Impact on Purchase Motivation. Journal Global Business Review.
11. Flecha, J., Santos, M., López, E. & Dones, V. (September 2020). Analysis of the Use of Memes as an Exponent of Collective Coping during COVID-19 in Puerto Rico. Journal Media International Australia.
Programa Directivo Conectando con Gen Z: Marketing Efectivo para la Nueva Generación, EDEM, Seminario Marketing Conversacional, Katedra México, Seminario Reinventando el Marketing con la Inteligencia Artificial, Seminario Experiential Marketing, Katedra México, Diplomado en E-Commerce, Escuela de Mercadotecnia, México, Google Digital Marketing & E-commerce, Diplomado en SEO & SEM, Escuela de Mercadotecnia, México, Seminario sobre Traffic Management, Escuela de Mercadotecnia, México, Diplomado en Estrategias de Contenido, Escuela de Mercadotecnia, México, Programa Directivo Storytelling, Escuela de Mercadotecnia, México, Diplomado Digital Marketing, Escuela de Mercadotecnia, México, Seminario en Community Manager, Escuela de Mercadotecnia, México y The Electronic World Marketing Summit (EWMS), Big Band Kotler Partners
Marketing, Marketing Digital, Gerencia Estratégica, Liderazgo, Gerencia de Conocimiento y Métodos de Investigación
Rodriguez-Negron, M., Sosa-Valera, J., Santiago-Font, Zoe., Flecha-Ortiz, J.A (2025). Customer journey perspective on tourism service experience. Academia Revista Latinoamericana de Admintración, Inpress
Santos-Corrada, M. D. L. M., Flecha-Ortiz, J. A., López, E., Dones, V., Ortiz Soto, M., Mena, S., & Melendez, L. (2025). Media and anxiety in consumer behavior and its effect on decision making during turbulent situations. Journal of Marketing Communications, 1-25.
Flecha-Ortiz, J. A., Rivera-Guevarrez, R., Santos-Corrada, M., & Fonseca, M. (2024). Boycott and Buycott Intent to Actions: Unpacking the Role of Political Ideology and Advertising through The Society of the Spectacle. Journal of Political Marketing, 1-27.
Lopez, E., Flecha-Ortiz, J. A., Santos-Corrada, M., & Dones, V. (2024). The role of organizational resilience in SME service innovation and value cocreation. Journal of Services Marketing, 38(4), 443-459.
Flecha Ortiz, J. A., Santos Corrada, M., Perez, S., Dones, V., & Rodriguez, L. H. (2024). Exploring the influence of uncontrolled social media use, fear of missing out, fear of better options, and fear of doing anything on consumer purchase intent. International Journal of Consumer Studies, 48(1), e12990.
Flecha-Ortiz, J. A., Feliberty-Lugo, V., Santos-Corrada, M., Lopez, E., & Dones, V. (2023). Hedonic and Utilitarian Gratifications to the Use of TikTok by Generation Z and Parasocial Relationships with Influencers as a Mediating Force to Purchase Intention. Journal of Interactive Advertising, 23 (2) 114-127
Flecha-Ortiz, J. A., Corrada, D. L. M. S., Lopez, E., Dones, V., & Lugo, V. F. (2023). Don't make ads, make TikTok’s: media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent. Journal of Brand Management, 30(6), 535-549
Flecha-Ortiz, J. A, Rivera-Guevarez, R, Santos‐Corrada, M. D. L. M, Ortiz, M. (2023) Politics as a Spectacle: The role of advertising and physical image in visualizing a political candidate as merchandise and their impact on voting intentions. Journal Creative Communications. 18(3), 328-348
Dones, V., Flecha‐Ortiz, J. A., Santos-Corrada, M. D. L. M & Lopez, E. (2023). Do not run out of toilet paper! The risk communication on perceived risk on consumer behavior during the crisis COVID-19. International Journal of Pharmaceutical and Healthcare Marketing, 17 (3) 308-404.
Santos‐Corrada, M. D. L. M., Méndez‐Tejeda, R., Flecha‐Ortiz, J. A., & Lopez, E. (2023) An analysis of sustainable consumption practices through the role of consumer behavior in the circular economy. Journal of Consumer Behaviour. 23(1), 229-242.
Berdecia-Cruz, Z., Flecha, J. A., & Ortiz, M. (2022). The gender differences in innovative mentality, leadership styles and organizational innovative behavior: the case the “40 Under 40” and their impact on organizational success. European Business Review 34 (3) 411-430
Flecha Ortiz, J. A., Santos Corrada, M. A., Lopez, E., & Dones, V. (2021). Analysis of the use of memes as an exponent of collective coping during COVID-19 in Puerto Rico. Media International Australia, 178(1), 168-181.
Castro, L., Santos-Corrada, M., Flecha, J., Gomez, J., Aponte, B (2021). Knowledge Management and Innovative Behavior: Police Reform Efforts in Puerto Rico. Journal of Knowledge Management 26(5), 1262-1279
Mendez-Vega, U., Muñiz-Umana, G., Flecha-Ortiz, J. A., & Santos-Corrada, M. (2021). Innovation as competitiveness driving force through the resources and capacities of SMEs in Costa Rica, Puerto Rico, and Dominican Republic. Journal of Small Business Strategy, 31(3), 44-57.
Lopez, E., Flecha-Ortiz, J. A., Santos-Corrada, M., & Dones, V. (2021). The Gratifications of Ephemeral Marketing Content, the Use of Snapchat by the Millennial Generation and Their Impact on Purchase Motivation. Global Business Review, 09721509211005676.
Rivera-Guevarez, R & Flecha-Ortiz, J (2021). Job insecurity perceptions in the face of a change in labor legislation among Puerto Rican workers and its impact on productivity during an economic crisis. Management Since Letter, 1, 2163–2174
Flecha‐Ortiz, J. A., Santos‐Corrada, M., Ortiz, M., & Rivera‐Guevarez, R. (2020) When politicians as a product: Framing impact in decision making through the self‐concept physical of appearance and self‐congruency with the product gender. Journal of Public Affairs, e2461.
Santos-Corrada, M. D. L. M., Flecha, J. A., & Lopez, E (2020) The Gratifications in Social Media Use Experience and Its Impact on the Purchase and Repurchase of Products and Services. European Business Review, 32 (2), 297-315
Santos-Corrada, M. D. L. M., Flecha, J. A., & Mena-Candelaria, S. (2019) Self-congruence effect on a denomination of origin seal: El sello hecho en Puerto Rico. Estudios Gerenciales, 152 (35) 292-300.
De los M Santos-Corrada, M., Flecha, J. A., Lopez, E., & Dones, V. (2019). Millenials: las gratificaciones generadas por el uso de snapchat y su impacto en la interacción con contenidos de marca. Estudios Gerenciales, 152 (35) 259-270.
Flecha-Ortíz, J., Santos-Corrada, M., Dones-González, V., López-González, E., & Vega, A. (2019). Millennials & Snapchat: Self-expression through its use and its influence on purchase motivation. Journal of Business Research 125, 798-805.
Dones, V. Flecha, J. Santos, M., Lopez, E. (2018). Millennial Consumers: Gratifications through the use of Snapchat and its impact on impulsive motivations of purchase. Esic Market Economics and Business Journal, 49, (3), 455-470
Flecha, J.; Ortiz, M. & Dones, V. (2017). Risk Communication. The Media Content effect on Brain Drain: The Case of Puerto Rico. Communication & Society 30(3), 93-107.
Flecha, J. A., Ortiz Soto, M., Dones González, V., Ortega Cruz, L., Quiñones Pérez, M., & Saldaña Ayala, O. (2017). Un análisis de factores sobre la crisis de la migración calificada de talentos en Puerto Rico. Cuadernos de Administración, 32(56), 50-62.
Flecha, J., Santos, M., Lopez, E. (October 2016) Impact of Content Strategy with Social Media Platform. Research Peer-Reviewed and Meeting Proceeding Section present at CLADEA: Medellin, Colombia.
Flecha, J. (2014). Political Marketing: The Physical Appearance Effect in the Decision-Making Process in Puerto Rico. Multidisciplinary Business Review, 7, (1), 18-26.
Flecha, J. (2010). Political Marketing: The Selling of the Candidate and the Visual Effects in the Making Decision Process (Research Proposal in Book Section). Methodologies to improve Competitiveness in SME’s: Applied Studies. Collima, MX: Collima ISBN: 978-607-00-5220-0
Google Analytics
Llámanos para más información
+1 787-764-2495
Síguenos en las redes
